Question 1

How does AI affect brand perception?

Accepted Answer

When people ask ChatGPT, Perplexity, or Gemini about your category, the AI's response shapes how they perceive your brand — often before they ever visit your website. AI engines can position you as a market leader, overlook you entirely, or even generate inaccurate claims. Monitoring this layer is now essential for brand management.

Question 2

Can Sill detect AI hallucinations about my brand?

Accepted Answer

Yes. Brand Watch monitors AI responses for factual errors, misattributions, and hallucinated capabilities. You can build a fact profile so Sill knows what's true about your brand and flags when AI gets it wrong — catching misinformation before your customers or press find it.

Question 3

How does sentiment tracking work?

Accepted Answer

Sill analyzes the tone and framing of every AI mention of your brand, scoring sentiment from 0 to 100 across all monitored platforms. You can track sentiment trends over time, spot negative shifts early, and measure whether PR campaigns or crisis responses are changing how AI perceives your brand.

Question 4

Can I measure the impact of PR campaigns on AI visibility?

Accepted Answer

Yes. With daily monitoring, you can see exactly how press coverage, product launches, or brand campaigns affect your AI Share of Voice and sentiment scores. Compare before-and-after metrics to quantify PR ROI in the AI channel.

Question 5

What are citation sources and why do they matter for PR?

Accepted Answer

Citation sources are the websites and publications that AI engines reference when mentioning your brand. Knowing which outlets AI trusts helps you prioritize media outreach and earned media placements where they'll have the most impact on AI recommendations.

Question 6

How does the competitive positioning map work?

Accepted Answer

The Brand Intelligence Map plots your brand and competitors on a visibility-vs-sentiment grid. At a glance, you can see who AI positions as a market leader (high visibility, high sentiment), who's a rising challenger, and where your brand sits — giving PR teams clear strategic direction.

#	Competitor	SOV
1	LLuminary(You)	57.2%
2	NNovaCraft	31.4%
3	HHelios AI	24.1%
4	PPebblework	19.3%
5	AArcline	16.0%
6	SSolterra	12.5%

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