Brand Watch
AI engines sometimes fabricate features, misquote pricing, or position competitors as alternatives to your weaknesses. Brand Watch monitors every AI response about your brand and alerts you when something is wrong.
AI claims "24/7 phone support" across 3 platforms
Your support page lists email and chat only. This appeared in ChatGPT, Perplexity, and Gemini.
"Steep learning curve" mentioned in 40% of responses
Aspect: complexity. Competitor Asana positioned as simpler alternative.
Competitor positioned as fix for your pricing weakness
"Monday.com is recommended for teams who find [brand] too expensive."
Nine types of alerts, one dashboard
Factual Contradictions
AI states something that contradicts your verified facts, like wrong pricing or fabricated features.
Caveats
Qualifying statements that hedge your recommendation, like "steep learning curve" or "expensive."
Competitive Framing
When a competitor is positioned as the solution to a weakness AI perceives in your brand.
Single-Model Anomalies
A claim that only appears on one AI platform, suggesting a potential hallucination.
Novel Claims
New assertions about your brand that haven't been verified against your fact profile.
Category Exclusions
When your brand gets dropped from a query where it previously appeared.
Watchdog learns what's true about your brand
During onboarding, Watchdog researches your company and builds a fact profile: founding year, leadership, pricing, features, integrations. You review and correct it. From then on, every AI response is checked against your verified facts.
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