Sill vs Scrunch AI 2026
Head-to-head comparison of two AI visibility platforms. Scrunch AI (AI search visibility with Agent Experience Platform) versus Sill (AI visibility simulator with counterfactual analysis and daily SOV tracking across 6 platforms). Here is what each platform does, where each is stronger, and which one fits your team.
Company overview
| Sill | Scrunch AI | |
|---|---|---|
| Focus | Purpose-built AI visibility simulator with counterfactual analysis, daily SOV tracking across 6 platforms, GEO recommendations | AI search visibility monitoring across 9 platforms with unique Agent Experience Platform (AXP) that delivers machine-readable content to AI crawlers without redesigning your site |
| Founded | 2024 | 2023 (exited beta March 2025) |
| HQ | United States | United States |
| Funding | Bootstrapped | $19M total ($4M seed March 2025, $15M Series A July 2025 led by Decibel) |
| Customers | 139+ brands across 86 industries | 500+ brands since beta exit |
At a glance
| Sill | Scrunch AI | |
|---|---|---|
| Starting price | $0/mo (free tier) | $300/mo (Starter) |
| AI platforms tracked | 6 in all plans | 9 (ChatGPT, AI Overviews, AI Mode, Perplexity, Copilot, Grok, Claude, Meta AI, DeepSeek) |
| Free tier | Yes (5 prompts) | No |
| Agent Experience Platform | No | Yes (serves AI-optimized content to crawlers alongside human-facing site) |
| GEO recommendations | Yes (748 across 62 brands, 87% on-site) | Knowledge Hub for content optimization |
| Credit model | Per-prompt (included in plan) | Per-engine (100 prompts x 5 engines = 500 credits consumed) |
| Counterfactual simulation | In development | No |
| GA4 integration | No | Yes (AI Agent Traffic Analytics) |
| Journey mapping | No | Yes |
| Misinformation detection | No | Yes (content gap and misinformation identification) |
Feature comparison
| Feature | Sill | Scrunch AI |
|---|---|---|
| AI SOV tracking | Daily across 6 platforms | Real-time across up to 9 platforms |
| GEO recommendations | Actionable on-site fixes | Knowledge Hub |
| Agent Experience Platform (AXP) | No | Yes (unique: serves compressed, structured content to AI crawlers) |
| GA4 AI traffic analytics | No | Yes (integrated) |
| Journey mapping | No | Yes |
| Misinformation identification | No | Yes |
| Platform divergence analysis | Yes (55% of brands differ 10+ points) | Not specifically named |
| Counterfactual simulation | In development | No |
| Content gap analysis | GEO-focused | Yes |
| Competitor analysis | Yes | Yes (share of voice) |
Pricing comparison
| Tier | Sill | Scrunch AI |
|---|---|---|
| Entry | Free: $0/mo, 5 prompts, 6 platforms | Explorer: ~$100/mo (ChatGPT only, very limited) |
| Mid | Basic: $90/mo, 120 prompts, 6 platforms | Starter: $300/mo (10 topics, 1,000 prompts, 350 custom) |
| Upper | Pro: $225/mo, 360 prompts, 6 platforms | Growth: $500/mo (8 engines, 700 prompts) |
| Credit consumption | 1 prompt = 1 prompt | 1 prompt x N engines = N credits (expensive at scale) |
| Annual discount | 20% | 2 months free (17%) |
| Enterprise | Custom | Custom |
Which platform fits your team
Choose Sill if you:
- +Want to start free before committing $300+/mo
- +Prefer simple per-prompt pricing without per-engine credit multiplication
- +Need actionable GEO recommendations and diagnostic insights
- +Are building toward experimentation and counterfactual simulation
- +Budget is under $300/mo for AI visibility
- +Do not need the AXP layer (your site already has AI-friendly content structure)
Choose Scrunch AI if you:
- +Want the Agent Experience Platform to serve AI-optimized content to crawlers without redesigning your site
- +Need GA4 integration for AI traffic analytics
- +Want journey mapping and misinformation detection
- +Need 9 AI platforms including Grok, Meta AI, and DeepSeek
- +Prefer real-time monitoring over daily snapshots
- +Are an agency that needs the broader platform coverage for diverse client needs
Verdict
Scrunch AI and Sill take different approaches to AI visibility. Scrunch’s unique differentiator is the Agent Experience Platform (AXP), which serves machine-readable, AI-optimized content to AI crawlers alongside your human-facing site, without requiring a site redesign. This is a genuinely novel concept that addresses a real problem: AI crawlers often cannot access or parse dynamic web content effectively. Sill’s approach focuses on diagnostic depth: understanding why your SOV looks the way it does across platforms, providing actionable GEO recommendations, and building toward counterfactual simulation for content attribution. The pricing models differ significantly: Scrunch’s per-engine credit consumption means costs scale multiplicatively with each additional platform, while Sill includes all 6 platforms at every tier. For teams that need the AXP layer and broader engine coverage, Scrunch provides unique infrastructure. For teams that need diagnostic insights and cost-effective multi-platform monitoring, Sill provides more value per dollar.
See how AI search engines see your brand
Sill tracks AI Share of Voice daily across ChatGPT, Gemini, Google AI Overviews, Perplexity, and Claude. Start with 5 prompts free.
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