The way people find information is changing. AI assistants are becoming the primary interface between users and the internet. This isn't a future prediction—it's happening now.
The Problem with Traditional SEO
For two decades, SEO has been about gaming algorithms: keyword stuffing, backlink farming, and chasing Google's ever-changing ranking factors. But when users ask ChatGPT or Claude for recommendations, the rules change entirely.
Large Language Models don't rank pages. They synthesize information, evaluate semantic authority, and make probabilistic decisions about which brands to recommend. Your PageRank doesn't matter if the model doesn't understand why you're relevant.
Introducing Generative Optimization
We call this new discipline **Generative Optimization**—the science of understanding and influencing how AI models perceive and recommend your brand.
Instead of guessing, we simulate. Using Monte Carlo methods, we run thousands of prompt variations to find the exact Decision Boundary—the threshold where an AI model switches from ignoring your brand to citing it.
Our Mission
Sill exists to give every brand the tools to understand and optimize their AI visibility. We believe in transparency, scientific rigor, and empowering marketers with data-driven insights.
The future of search is generative. We're building the tools to help you thrive in it.